Wednesday, 17 October 2012

transformation task part 2

so today i have developed my asthma pump-smoking contraption idea for my final project and i am going to make an advert for it trying to sell it. i will call it "VENTODEATH" with a slogan like "WHY INHALE IT WHEN YOU CAN PUMP IT".

hear is the original image i will use


i will upload the final image once i have developed it in photoshop.

so hear is my first and main image for the posters i made i call it "VENTODEATH".
so this is the first poster i did i think the background colour works well because an asthma pump is a medical device and the purple blue colour reminds me of the nhs and bupa colours, its also very similar to the colour of people national health insurance cards.
i used the font "neo contact" because that is the font used on Marlboro cigarette boxes and this is a smoking device so this text fits perfectly.
i also used this text to create the smoking catch phrase at the top all tho the smoking affect distorts it rather allot.
and the their is the smoke billowing out of the end of the asthma pump this is just to enhance it and making it a stronger and more shocking image and to let all the not so clued on people know what the vento death actually does.

then i put some small print in the rite hand corner saying "may cause slow and painful death after novelty wears off" because at the end of the day this poster is a piss take of a smoking advert and just an insane idea.


hears an image of my second poster i called "KEEP CALM AND INHALE"
i chose this image because it shows the ventodeath in action and how to use it.
i then chose the font "gill sans" because this is the closest text i could find to the keep calm and carry on campaign of the 1930's.
i chose this text because in 1939 the British government released this campaign with the slogan "KEEP CALM AND CARRY ON" to try and boost the moral of the British citizen in the event of a Nazi invasion. the whole idea of it was to calm the nerves of the public.
 but the slogan has bin recycled lately with regards to fashion and it is now a very in thing. so i think this makes my poster very current.
 all i did was change the slogan to keep calm and inhale because this is what you should do in the event of an asthma attack or in the ventodeath's case an urge for nicotine.
also cigarettes are known to calm nerves and relax smokers so this image and text work very well together.

i also created another poster for a campaign to encourage the use of ventodeath the catch phrase is "hear to help" as in when your stressed and in need of a smoke ventodeath is hear to help. its quite a dark image but i was inspired by the government campaigns to stop car accidents, i cant quite put my finger on what i think they have in common its just something about the colours and how the text is sort of fading and coming out of the background at an angle. i will upload a picture shortly.

also hear is the image of my final design for the main poster as you can see the changes i have made make a great difference and i think it works much better then the pink purple image i showed you before

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